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Give a Gift With a Story: Why Small Businesses Make the Best Holiday Presents

Think back to the gifts you got last year. Chances are a few of them are already hard to remember. Now think of the one that wasn’t: the one someone picked because they knew you, and that came with a bit of a story. That’s the kind of gift this season is made for, and small businesses are one of the best places to find it.

Why small businesses make better gifts

A gift from a small business starts with a person. Someone designed it, made it, or chose it for their shop because they care about it. That shows. The things you find there tend to be less generic, better thought through, and much less likely to be a duplicate of what the recipient already owns.

It also gives you something to say when you hand it over. “I found this little shop that makes everything by hand” is a better line than “it was on sale.”

What your money actually does

When you buy from a small business, your money goes to a real person. It pays for a workshop, a studio, a shop rent, sometimes just one family’s December. There’s no warehouse and no shareholder in between.

For many small business owners, the holiday season is the most important stretch of the year. A single order can make a real difference to them, and they usually notice and appreciate it.

How to choose a meaningful gift

Skip the price tag and start with the person.

A few starting points:

Practical tips for ordering

How Gift Finder can help

Gift Finder is a hand-picked directory of small businesses, so you don’t have to hunt around. You can browse by Her, Him or Kids, or use Find local shop to see what’s near you. Every listing is a real business with a real person behind it.

One gift this season

You don’t have to change how you shop overnight. This season, try one thing: buy one gift from a small business. Pick someone you care about, find a shop with something that suits them, and enjoy giving something with a story.

Ready to start? Browse gifts on Gift Finder and find the one.